Fairtrade is an ethical certification whose main aim is to promote more equality and sustainability in the farming sector. A product that carries the Fairtrade Certification Mark has met the rigorous Fairtrade Standards, which focus on improving labour and living conditions for farming communities and on promoting a way of farming that doesn’t harm either people or the environment.
A global first: a brand new campaign that celebrates the (keyboard) power of South Africans has launched. The campaign aims to help ordinary South Africans understand what impact the content of their shopping baskets and smart devices can have on saving the planet and empowering local communities.
From blends to single origin, americano to mochacinno, this liquid gold is one of the few commodities that has its own lingo. Coffee lovers have turned coffee into a way of life relying on the holy espresso to act as social lubricant. The proverbial coffee culture is sustained by 25 million coffee farmers, spread across 70 countries.
Earthbound teamed up with Chef Shannon Smuts from Pure Good, the good folk at Think Organic and the interior masters from Blok to bring you the easiest and most delicious organic dishes, each created as the perfect pairing to their organic wines.
New actions on climate, textiles and gender are among a range of initiatives introduced by Fairtrade over the past year and showcased in its annual report released today. The report, “Driving Sales, Deepening Impact”, highlights Fairtrade’s commitment to deliver more impact for farmers and workers and to enable them to have a fairer share
Five years ago Cadbury Dairy Milk South Africa made a commitment to sourcing their cocoa and sugar fairly and sustainably, which means that cocoa farmers in Ghana and sugar farmers in countries such as South Africa are able to benefit from secured sales and the additional Fairtrade Development Premium.
Enaleni Vineyards is pleased to announce Miss Earth South Africa as the brand’s new ambassador. The newly formed partnership will see the two entities joining forces with the goal to make a measurable difference in the lives of those living and working on the Enaleni farm.
Enjoy a bowl of hearty lentil and chorizo soup with an equally tasty glass of Place in the Sun Shiraz.
Italian confectionery company Ferrero will double the amount of cocoa it purchases from Fairtrade farmers – to 40,000 metric tonnes over the next three years. Ferrero also announced a new collaboration with Fairtrade on cane sugar, with plans to source 20,000 metric tonnes of Fairtrade cane sugar between mid-2016 and 2019.
From education to eye-care, to micro-lending, mobile libraries and soccer fields, the Fairtrade Development Premium is helping to transform farming communities across South Africa.
In response to the numerous consumer queries about where to buy Fairtrade products, Fairtrade South Africa has launched the world’s first Fairtrade Webstore - an online platform where consumers will be able to shop their favourite products with the world’s most recognised and trusted ethical label.