Fairtrade Fortnight

THE POWER OF CHOICE
9-22 MAY 2016

What if you could fight climate change by simply drinking your morning coffee? Or give a farm worker’s kid a better education by sipping your Chardonnay? Look out for the Fairtrade logo on your favourite products and you could do this and more. By choosing Fairtrade YOU CAN contribute to a better world all the while enjoying your guilty pleasures. The power of choice lies with YOU!


This is the main message of this year’s FAIRTRADE FORTNIGHT; our commended annual flagship campaign. Under the slogan #ThePowerOfChoice, Fairtrade Fortnight will unwrap the reasons why Fairtrade should be everyone’s choice; a simple lifestyle choice, which allows you to create real impact and contribute to the kind of world you desire. 

Which Fairtrade Product will you choose this Fortnight? 

*click on the images to enlarge 

COFFEE

Fairtrade coffee
Coffee plants are extremely sensitive to changes in temperature; which makes it difficult for coffee farmers to grow and harvest their crop in light of extreme weather, droughts, floods and crop disease. You choosing Fairtrade certified coffee allows Fairtrade to support farmers, enabling them to access technical knowledge and funds to successfully adapt to, and mitigate against, the worst effects of climate change. 

Click here to hear Zeddy's story, a Kenyan coffee farmer who has been able mitigate the effects of climate change by selling her coffee on Fairtrade terms.

 

COCOA

Fairtrade chocolate
Child labour remains a reality in West African cocoa producing communities, where 90% of the world’s cocoa is grown. You choosing Fairtrade certified chocolate allows cocoa farmers to invest in their businesses improve the quality of their cocoa and increase their sales. Making it possible for families to send their kids to school.

Click here to see how Rose is able to increase the quality of her cocoa by selling it on Fairtrade terms. 

 

 

WINE

Fairtrade wine
The delivery of basic education remains a challenge in many farming communities in South Africa. You choosing Fairtrade certified wine allows farm workers to invest the Fairtrade Development Premium into establishing functional foundation, primary and secondary education for their kids.

Click here to see how Crissi, a farm worker's daughter, has access to a state-of-the-art mobile library, computer training and books.

 

 

 

TEA

Fairtrade tea
Rooibos tea farmers often end up in the trade because of family ties and heritage. In many instances, rooibos farming is not economically viable. You choosing Fairtrade certified tea allows rooibos small-scale farmers to earn a minimum price for their harvest; which has the ability to increase household incomes and yields.

Click here to hear how Barend is able to save towards his retirement through the sale of his crops on Fairtrade terms.

 

Your choice gives Fairtrade small-scale farmers and workers a sense of security and allows them to plan better. 

Campaign Highlights

The World Fairtrade Challenge (WFC), 13-15 May

World Fairtrade Challenge
Fairtrade Fortnight will feature what aims to be the biggest Fairtrade coffee break in the world. Coffee lovers around the world are being urged to drink a record amount of Fairtrade coffee to show their support for the 800 000 Fairtrade certified coffee farmers, from 30 countries, affected by climate change.

The goal is to achieve a record number of cups of Fairtrade coffee drunk within three days and to send a powerful message: small-scale coffee farmers have global support for their fight against climate change.

To participate in the challenge register on the WFC website and either host or join a coffee break event. Log the number of Fairtrade cups of coffee you drink between 13 and 15 May and Fairtrade will add them up.

Visit www.fairtradechallenge.org for ideas and materials to help you organise an event.

“We invite everyone in South Africa to participate in the Fairtrade challenge, to (nominate) challenge your friends and peers to match the amount of Fairtrade coffee you drink and to share your events tagging #FairtradeChallenge on social media,” says Lynsay Sampson, Marketing and Media Manager from Fairtrade South Africa.

Fairtrade and Pick n Pay smart shopper promotion

Fairtrade and Pick n Pay smart shopper promotion

Retail Promos

PICK `n PAY
Look for the
Fairtrade logo on products in Pick ‘n Pay between 9 and 22 May and you can score double smart shopper points:
Wines: Earthbound, Place in the Sun, Bursting Berry, Red Cherry, De Bos Handpicked Vineyards, Goats do Roam, Fish Hoek
Chocolates: Green and Blacks, Cadbury Plain Dairy Milk, Cadbury Silk
Other: Bean There Coffee, Tate & Lyle Sugar, TopQualiTea Rooibos range, Ega

 

MAKRO
Also look out for the ultra-premium Bosman Adama red & white wines, which will be launched in Makro Stores nationwide during the Fortnight period. 

Fairtrade Coffee pop up shop
Fairtrade Pop Up Shops

If your company has more than 50 staffers, you qualify for a Fairtrade coffee pop up shop to visit your office during Fairtrade Fortnight! Contact the Fairtrade office for more info. Limited to ten offices so call quickly. 

Fairtrade Influencers
The Fairtrade Cook-off

Keep an eye on our Instagram & Twitter pages as we have challenged some of your favourite TV and Radio personalities to cook with Fairtrade products and host an intimate lunch or dinner for close friends. Vote for your favourite contestant and stand a chance to win awesome prizes! 

Twitter Chat fairtradesachat
Twitter Chat

Got FOMO? Don't miss out, join us @FairtradeSA on Twitter to talk about coffee! Follow the hashtag #FairtradeSAChat to join the conversation. Did we mention we've got coffee prizes to give away for participation and creative Tweets. It's THAT easy.
Date: Thursday, 12 May  
Time: 10h30 - 11h00 
Theme: #Coffee #FairtradeSAChat 

Choose Fairtrade
Three Reasons to choose Fairtrade this Fortnight: 

1. You can make a meaningful change, with global consequences, in your lifetime – go on and be part of something magnificent!

2. You’re able to show some appreciation for the guys who grow all the goods that make you feel good.

3. By letting us handle the hard work, you have more time to do the things you love, without the threat of waking up to find that chocolate is a thing of the past.

For more information

> For regular updates and spot prizes follow @FairtradeSA on Instagram & Facebook 
> Follow our campaign hashtags #FairtradeFortnight #ThePowerofChoice 
> Subscribe to our newsletter 
> Download the campaign press release 

Get in touch:
For interviews, product stockists or prices, high res images, contact: Lynsay Sampson, Marketing and Media Manager, Fairtrade Label South Africa, 021 4488911, Lynsay@Fairtrade.org.za

Fairtrade Fortnight is co-funded by the European Union, in collaboration with the Department of Environmental Affairs and the United Nations Environmental Programme.