What if you could fight climate change by simply drinking your morning coffee? Or give a farm worker’s kid a better education by sipping your Chardonnay? Look out for the Fairtrade logo on your favourite products and you could do this and more. By choosing Fairtrade YOU CAN contribute to a better world all the while enjoying your guilty pleasures. The power of choice lies with YOU!
This is the main message of this year’s FAIRTRADE FORTNIGHT; our commended annual flagship campaign. Under the slogan #ThePowerOfChoice, Fairtrade Fortnight will unwrap the reasons why Fairtrade should be everyone’s choice; a simple lifestyle choice, which allows you to create real impact and contribute to the kind of world you desire.
*click on the images to enlarge
allows Fairtrade to support farmers, enabling them to access technical knowledge and funds to successfully adapt to, and mitigate against, the worst effects of climate change.
Click here to hear Zeddy's story, a Kenyan coffee farmer who has been able mitigate the effects of climate change by selling her coffee on Fairtrade terms.
allows cocoa farmers to invest in their businesses improve the quality of their cocoa and increase their sales. Making it possible for families to send their kids to school.
Click here to see how Rose is able to increase the quality of her cocoa by selling it on Fairtrade terms.
allows farm workers to invest the Fairtrade Development Premium into establishing functional foundation, primary and secondary education for their kids.
Click here to see how Crissi, a farm worker's daughter, has access to a state-of-the-art mobile library, computer training and books.
allows rooibos small-scale farmers to earn a minimum price for their harvest; which has the ability to increase household incomes and yields.
Click here to hear how Barend is able to save towards his retirement through the sale of his crops on Fairtrade terms.
Your choice gives Fairtrade small-scale farmers and workers a sense of security and allows them to plan better.
The goal is to achieve a record number of cups of Fairtrade coffee drunk within three days and to send a powerful message: small-scale coffee farmers have global support for their fight against climate change.
To participate in the challenge register on the WFC website and either host or join a coffee break event. Log the number of Fairtrade cups of coffee you drink between 13 and 15 May and Fairtrade will add them up.
Visit www.fairtradechallenge.org for ideas and materials to help you organise an event.
“We invite everyone in South Africa to participate in the Fairtrade challenge, to (nominate) challenge your friends and peers to match the amount of Fairtrade coffee you drink and to share your events tagging #FairtradeChallenge on social media,” says Lynsay Sampson, Marketing and Media Manager from Fairtrade South Africa.
PICK `n PAY
Look for the Fairtrade logo on products in Pick ‘n Pay between 9 and 22 May and you can score double smart shopper points:
Wines: Earthbound, Place in the Sun, Bursting Berry, Red Cherry, De Bos Handpicked Vineyards, Goats do Roam, Fish Hoek
Chocolates: Green and Blacks, Cadbury Plain Dairy Milk, Cadbury Silk
Other: Bean There Coffee, Tate & Lyle Sugar, TopQualiTea Rooibos range, Ega
Also look out for the ultra-premium Bosman Adama red & white wines, which will be launched in Makro Stores nationwide during the Fortnight period.
If your company has more than 50 staffers, you qualify for a Fairtrade coffee pop up shop to visit your office during Fairtrade Fortnight! Contact the Fairtrade office for more info. Limited to ten offices so call quickly.
Keep an eye on our Instagram & Twitter pages as we have challenged some of your favourite TV and Radio personalities to cook with Fairtrade products and host an intimate lunch or dinner for close friends. Vote for your favourite contestant and stand a chance to win awesome prizes!
Got FOMO? Don't miss out, join us @FairtradeSA on Twitter to talk about coffee! Follow the hashtag #FairtradeSAChat to join the conversation. Did we mention we've got coffee prizes to give away for participation and creative Tweets. It's THAT easy.
Date: Thursday, 12 May
Time: 10h30 - 11h00
Theme: #Coffee #FairtradeSAChat
1. You can make a meaningful change, with global consequences, in your lifetime – go on and be part of something magnificent!
2. You’re able to show some appreciation for the guys who grow all the goods that make you feel good.
3. By letting us handle the hard work, you have more time to do the things you love, without the threat of waking up to find that chocolate is a thing of the past.
> For regular updates and spot prizes follow @FairtradeSA on Instagram & Facebook
> Follow our campaign hashtags #FairtradeFortnight #ThePowerofChoice
> Subscribe to our newsletter
> Download the campaign press release
Get in touch:
For interviews, product stockists or prices, high res images, contact: Lynsay Sampson, Marketing and Media Manager, Fairtrade Label South Africa, 021 4488911, Lynsay@Fairtrade.org.za
Fairtrade Fortnight is co-funded by the European Union, in collaboration with the Department of Environmental Affairs and the United Nations Environmental Programme.