What is Fairtrade

Introducing Fairtrade

Fairtrade is an ethical certification, which certifies product supply chains; it is also a powerful tool consumers all over the world use to change the world every day and for businesses to become more sustainable and access markets locally and internationally. With one simple choice you can make agriculture more environmentally friendly and allow people on farms to lead the dignified life everyone deserves.

Fairtrade is a global movement that believes in human rights and the protection of the environment for our future generations. These values were distilled into a certification system that now works with over 1,5 million farmers and workers globally who grow the products we use every day, e.g. coffee, tea, fruit, cocoa, and sugar. 

Today Fairtrade is the world's most trusted ethical certification system. There are thousands of Fairtrade certified companies in the world (producers, manufacturers and traders) that make a difference every day through Fairtrade trading. 

> Download our Fairtrade at a Glance for fast facts on hand


The FAIRTRADE Mark is the most widely recognised and trusted ethical label in the world. When a product carries the FAIRTRADE Mark, it means that the whole supply chain is certified against the relevant Fairtrade Standards and is audited annually to ensure compliance. The FAIRTRADE Mark is a registered trademark owned and licensed by Fairtrade International. All usage of the mark require prior written approval from Fairtrade International or a National Fairtrade Organisation. Visit our licensing page for more information if you want to use the FAIRTRADE Mark on your products in South Africa.

The graphic symbol inside the FAIRTRADE Mark shows a person with a raised arm representing the optimism of producers. The blue sky of potential is connected to the green of growth. 

The FAIRTRADE Mark can be found on a wide range of products, including food and drinks, cotton and flowers, and jewellery. When a product carries the mark it means that all the ingredients that can be sourced as Fairtrade are Fairtrade. 

The Fairtrade Product Journey

Fairtrade Products

Globally, there are thousands of products that carry the FAIRTRADE Mark. Fairtrade Standards exist for food products ranging from tea and coffee to fresh fruits and nuts. There are also standards for non-food products such as flowers and plants, sports balls and seed cotton.

In South Africa, we produce and mainly export fresh fruits and vegetables, and on the local market consumers can purchase Fairtrade tea, coffee, wine, juice and chocolate, among other food products