World Fairtrade Challenge

12-14 May 2017





Great news! Each year, we’re buying more Fairtrade products like wine, coffee and chocolate. Thanks to people like you, more hard-working farmers and workers around the world can build better lives and brighter futures.


That’s why we want to celebrate Fairtrade with you!


From 12-14 May 2017, join Fairtrade farmers, workers and supporters for the World Fairtrade Challenge. Treat your colleagues, friends or customers to Fairtrade products, register your purchase or event on our website and let’s create the biggest Fairtrade Celebration the world’s ever seen! 


In 2017, we’re challenging everyone in the Fairtrade movement – whether you’re a farmer, worker or supporter – to join us in the world’s biggest Fairtrade Celebration!


Why? Because Fairtrade has come a long way over the last three decades. Just think, we launched the first Fairtrade product – coffee – in the Netherlands in 1988. Almost 30 years later, more than 35,000 Fairtrade products are sold worldwide. We think that’s something we should all be proud of.  


How to sign up ?


Signing up is easy:

1. REGISTER your celebration at

2. SHARE your celebration pics on social media using #FairtradeChallenge and tag us @FairtradeSA 

Hurry up and register your event NOW ! 


Check our Facebook page and be the lucky one to win awesome prizes. You just have to register your event on the World Fairtrade Challenge's website, it's that simple ! 


We've also partnered with Pick n Pay South Africa ! 


Look out for your favorite Fairtrade products and earn DOUBLE smart shopper points ! 



For more information


Go to 

Share on social media with the hashtag #FairtradeChallenge and see what other Fairtrade lovers are up to!

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