Cadbury Dairy Milk South Africa made a commitment to sourcing their cocoa and sugar fairly and sustainably, which means that cocoa farmers in Ghana and sugar farmers in countries such as South Africa are able to benefit from secured sales and the additional Fairtrade Development Premium.
In July 2011 the first Fairtrade certified Cadbury Dairy Milk Plain chocolate bars were unpacked onto retail shelves across South Africa. This in turn gave Cadbury’s customers the power to multiply the joy in the lives of farmers by merely choosing their favourite chocolate treat. The South African sweet tooth has resulted in over R12 850 000 in Fairtrade Development Premium being paid over to African cocoa and sugar farmers.
To celebrate this milestone, Fairtrade SA is asking consumers to take to social media and join local foodies and celebrities such as Cape Malay Cooking's Fatima Sydow in sharing their favourite Cadbury Dairy Milk moment using the hashtag: #CadburySAFairtrade5.
It could be sneaking a chocolate bar into the cinema, melting it over a surprise birthday cake, or using it as an irresistible token to steal a Valentine’s heart - there is no doubt - the most loved chocolate brand in SA holds a special place in the hearts of many South Africans - young and old.
Visit our Facebook page for decadent chocolate recipes from celebrated Facebook foodie - Fatima Sydow as she and other social media aficionados share there favourite Cadbury Dairy Milk moment. By sharing your favourite Cadbury Dairy Milk moment in 100 words or less, you can win chocolate hampers and other delights.