Miss Earth South Africa as the brand’s new ambassador. The newly formed partnership will see the two entities joining forces with the goal to make a measurable difference in the lives of those living and working on the Enaleni farm.
As brand ambassador for Enaleni Vineyards in South Africa, Miss Earth SA’s mission will be to increase awareness of the newly launched wine brand with special attention to sharing the heartwarming story surrounding the Enaleni community and their optimism towards producing quality Fairtrade-certified wines.
“We are proud to welcome Miss Earth SA to the Enaleni family. In addition to being well-known and respected for the great work they do in uplifting communities throughout South Africa, they are also well aware of the threat to communities that live from the land and the importance of ethical practices required to sustain the land,” says Carli Jordaan, Brand Coordinator at Stellenbosch Vineyards and spokesperson for Enaleni Vineyards.
Besides supporting Enaleni through ambassador activities, Miss Earth SA has already started sharing the Enaleni story with those like-minded individuals at the announcement of function last year. The next step will be to share the inspiring story of Enaleni with the Miss Earth SA 2016 contestants, provide them the opportunity to visit some of the farm’s social projects and experience how sustainable winemaking actually works on the ground.
Miss Earth South Africa is a leadership programme that aims to empower young women with a platform to create a sustainable difference in social and environmental sectors in South Africa. The organization’s goal is to create sustainability, citizenship and stewardship through environmental work.
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